Patricia Castellón
Patricia leads the design and execution of GFT’s global marketing campaigns in the areas of retail banking and insurance. She has over 17 years of experience in the IT industry and holds degrees in marketing and communications from Ecole Française des Attachés de Presse (EFAP) and Université Lumière of Lyon II.
5 Posts
Platform business models in financial services
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Posted
28/10/2019
Changes in customer behaviour, low interest rates and the arrival of new competitors are putting banks at risk. In order to survive, banks should adapt and evolve to ensure they ...
A few European banks lead in mobile banking apps
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Posted
19/07/2019
When it comes to managing our finances, mobile apps are the preferred touchpoint for the majority of people. According to data from analyst firm Forrester1, more than one-third of European ...
Using AI to drive operational efficiency
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Posted
02/05/2019
Despite having been around for decades, Artificial Intelligence (AI) continues to be one of the hottest topics in the market. Banks around the world have recognised its potential and many ...
New paradigms for Artificial Intelligence: An interview with AI pioneer Eberhard Schöneburg
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Posted
28/03/2019
There is no doubt that Artificial Intelligence (AI) can play a vital role in any industry where there is an opportunity to automate business processes. We spoke to Eberhard Schöneburg, award winning ...
Forrester report: “leading banks continue to raise the bar on mobile functionality”
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Posted
21/12/2018
Over the last couple of years, the mobile banking market has become highly competitive. In order to help digital banking teams understand where they stand against their peers, the advisory ...