Patricia Castellón

Patricia Castellón

Spain Global Marketing Segment Lead - Retail Banking and Insurance

Patricia leads the design and execution of GFT’s global marketing campaigns in the areas of retail banking and insurance. She has over 17 years of experience in the IT industry and holds degrees in marketing and communications from Ecole Française des Attachés de Presse (EFAP) and Université Lumière of Lyon II.

7 Posts


Patricia Castellón By Patricia Castellón Posted on 21/08/2020
Connected instances of digital architectures help banks prepare for the future

A decade after starting to talk about digital transformation, most banks have a well-thought strategy in place and many have begun to implement it. However, only a few financial institutions ...

Patricia Castellón By Patricia Castellón Posted on 11/02/2020
Artificial Intelligence is Transforming Fraud Management

It will come as no surprise that, in its report “Fraud the Facts 2019”, the trade association UK Finance reported a 16% increase in unauthorised financial fraud losses across payment ...

Patricia Castellón By Patricia Castellón Posted on 28/10/2019
Platform business models in financial services

Changes in customer behaviour, low interest rates and the arrival of new competitors are putting banks at risk. In order to survive, banks should adapt and evolve to ensure they ...

Patricia Castellón By Patricia Castellón Posted on 19/07/2019
A few European banks lead in mobile banking apps

When it comes to managing our finances, mobile apps are the preferred touchpoint for the majority of people. According to data from analyst firm Forrester1, more than one-third of European ...

Patricia Castellón By Patricia Castellón Posted on 02/05/2019
Using AI to drive operational efficiency

Despite having been around for decades, Artificial Intelligence (AI) continues to be one of the hottest topics in the market. Banks around the world have recognised its potential and many ...