Patricia Castellón
Patricia leads the design and execution of GFT’s global marketing campaigns in the areas of retail banking and insurance. She has over 17 years of experience in the IT industry and holds degrees in marketing and communications from Ecole Française des Attachés de Presse (EFAP) and Université Lumière of Lyon II.
7 Posts
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Posted on
21/08/2020
A decade after starting to talk about digital transformation, most banks have a well-thought strategy in place and many have begun to implement it. However, only a few financial institutions ...
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Posted on
11/02/2020
It will come as no surprise that, in its report “Fraud the Facts 2019”, the trade association UK Finance reported a 16% increase in unauthorised financial fraud losses across payment ...
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Posted on
28/10/2019
Changes in customer behaviour, low interest rates and the arrival of new competitors are putting banks at risk. In order to survive, banks should adapt and evolve to ensure they ...
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Posted on
19/07/2019
When it comes to managing our finances, mobile apps are the preferred touchpoint for the majority of people. According to data from analyst firm Forrester1, more than one-third of European ...
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Posted on
02/05/2019
Despite having been around for decades, Artificial Intelligence (AI) continues to be one of the hottest topics in the market. Banks around the world have recognised its potential and many ...