Patricia Castellón

Patricia Castellón

Spain Global Marketing Segment Lead - Retail Banking and Insurance

Patricia leads the design and execution of GFT’s global marketing campaigns in the areas of retail banking and insurance. She has over 17 years of experience in the IT industry and holds degrees in marketing and communications from Ecole Française des Attachés de Presse (EFAP) and Université Lumière of Lyon II.

4 Posts


A few European banks lead in mobile banking apps

A few European banks lead in mobile banking apps

When it comes to managing our finances, mobile apps are the preferred touchpoint for the majority of people. According to data from analyst firm Forrester1, more than one-third of European ...

Read article

Using AI to drive operational efficiency

Using AI to drive operational efficiency

Despite having been around for decades, Artificial Intelligence (AI) continues to be one of the hottest topics in the market. Banks around the world have recognised its potential and many ...

Read article

New paradigms for Artificial Intelligence: An interview with AI pioneer Eberhard Schöneburg

New paradigms for Artificial Intelligence: An interview with AI pioneer Eberhard Schöneburg

There is no doubt that Artificial Intelligence (AI) can play a vital role in any industry where there is an opportunity to automate business processes. We spoke to Eberhard Schöneburg, award winning ...

Read article

Forrester report: “leading banks continue to raise the bar on mobile functionality”

Forrester report: “leading banks continue to raise the bar on mobile functionality”

Over the last couple of years, the mobile banking market has become highly competitive. In order to help digital banking teams understand where they stand against their peers, the advisory ...

Read article