Artur Serra

Artur Serra

Spain Sales Executive Director Banking

A graduate in physics with an MBA and a Master’s degree in Global e-Management from ESADE, Artur has extensive experience in IT implementation in the banking sector, working mostly in international environments with a focus on customer interaction systems. His track record goes back more than 25 years and his experience includes working on projects related to online channels, branch operations and commercial management. Artur currently heads up the GFT Retail Banking unit.

4 Posts

Artur Serra By Artur Serra Posted on 16/03/2018
Exponential banking at Finovate London: four pillars coming together

Last week, my team attended Finovate London, an event promising to showcase cutting-edge banking, financial and payments technology in a short demo format. We were particularly interested in FinTech solutions ...

Artur Serra By Artur Serra Posted on 25/10/2017
GFT’s Banking Expert Survey 2017: What’s moving the financial services world?

Artificial intelligence (AI) is currently seen as one of the hottest topics in the financial services industry. GFT’s Digital Banking Expert Survey 2017 reveals that in large institutions the percentage ...

Artur Serra By Artur Serra Posted on 10/03/2017
Banks rise to the cloud

What would happen if banks had to support the same level of customer interaction as major retail companies like Amazon? If they had to service an exponentially increased number of ...

Artur Serra By Artur Serra Posted on 28/05/2015
GFT’s survey of experts: Europe’s financial sector facing digital transformation

Bank executives throughout Europe have now put the topic of digitalisation on their agendas and given it a high level of priority – although not all are pursuing it with ...