Artur Serra

Artur Serra

Spain Sales Executive Director Banking

A graduate in physics with an MBA and a Master’s degree in Global e-Management from ESADE, Artur has extensive experience in IT implementation in the banking sector, working mostly in international environments with a focus on customer interaction systems. His track record goes back more than 25 years and his experience includes working on projects related to online channels, branch operations and commercial management. Artur currently heads up the GFT Retail Banking unit.

2 Posts


Banks rise to the cloud

Banks rise to the cloud

What would happen if banks had to support the same level of customer interaction as major retail companies like Amazon? If they had to service an exponentially increased number of ...

Read article

GFT’s survey of experts: Europe’s financial sector facing digital transformation

Artur Serra By Artur Serra Posted 28/05/2015
GFT’s survey of experts: Europe’s financial sector facing digital transformation

Bank executives throughout Europe have now put the topic of digitalisation on their agendas and given it a high level of priority – although not all are pursuing it with ...

Read article