Showcase at CeBIT: context-based account management enables new quality of customer contact


Classically aligned banks are facing growing competition from pure online banks and fintech start-ups. The future for retail banks lies in digitally networked services which enable personalized offerings for every customer. GFT will be showing what this future might look like with “Context-Based Account Management” in its Digital Banking Lab at CeBIT (CODE_n hall 16 / D30, GFT stand 07).

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In a bank branch of the future, customers are automatically recognized via their smartphone when they enter the premises.

The system uses small beacon transmitters, Bluetooth Low Energy and a banking app developed by GFT which also runs on smartwatches. The welcome message on the customer’s phone not only includes information about the expected waiting time, but also the name – and photo – of the bank employee who will be serving them. Thanks to information provided by the customer in advance via an easy-to-use app, the counter clerk already knows what it’s about – for example, opening a current account like in the Digital Banking Lab showcase at CeBIT. This means that the bank employee has all the relevant information on his screen right from the start – saving valuable time and giving the customer the feeling of being taken seriously.

With context-based account management, the clerk knows the customer’s current financial circumstances and can directly suggest possible solutions or make a suitable offer.

With context-based account management, the clerk knows the customer’s current financial circumstances and can directly suggest possible solutions or make a suitable offer.