Booth in CODE_n hall 16: bank of the future
What may sound like a future vision of digital banking, will be made reality by GFT at CeBIT 2015. The company is setting up its Digital Banking Lab in CODE_n Hall 16 (booth D30) to showcase the innovative services available in the connected living room and bank branch of the future. Trade visitors will not only be able find out about the most important IT trends for the banking sector but also test them themselves. The various modules put the customer in the centre, enabling them to experience the bank of the future – from the personal smartphone greeting on entering the bank to mobile peer-to-peer payments and automated account optimising as part of a Personal Finance Management system.
See more information at GFT’s CeBIT microsite
GFT at CODE_n CONFERENCE
Beside the presentation at the booth in the CODE_n hall, GFT will be part of the CODE_n CONFERENCE with several slots to discuss the digitization of the financial industry. We would like to invite you to the following sessions:
Into the Internet of Things
Monday | 16.03.2015 | 15:10 – 15:50 | Panel Session
Status quo and future development of the Internet of Things. Among other speakers Marika Lulay, COO GFT Technologies AG, will discuss this main topic of the CODE_n CONTEST this year.
- Dr. Ignasi Barri, Innovation Manager, GFT IT Consulting S.L.U.
- Francisco Amador, Technology Innovation Manager, GFT IT Consulting, S.L.U.
Using the process for “Solving an account overdrafts”, the approach of how GFT is driving digital transformation for retail banks is presented. Taking advantage of different trends around retail banking such as Customer Insight, Mobile Banking, Mobile Payments, Social Banking, Contextual Notifications, Real-Time analytics, Customer Experience, Omnichanel, Biometrics or Quality Service the seamless customer experience across different channels and devices is shown.
Smart Living Platform
Tuesday | 17.03.2015 | 13:40 – 14:00 | Expert Keynote
Maurizio Ferraris, Senior Manager, GFT Italia
Interactive presentation of the showcases of a digital bank developed by GFT:
Smart living concept: description of smart living as an innovative paradigm of smart cities and value added services promoted by financial context
Smart living real-world scenario: implementation of smart living in smart cities and smart workplaces; the banking business model.
Smart living innovation project: presentation of an innovative project focused on a Smart Living scenario called Multiplier to European Commission inside Horizon 2020 research program; Multiplier research project is based on IoT technologies and will be submitted in April by a large European consortium leaded by GFT.
- Marika Lulay, COO, GFT Technologies AG
- Dr.-Ing. Heinz-Jürgen Prokop, Head of Development & Purchasing, TRUMPF
Since a couple of years, digitization is radically changing whole industries. With the entertainment and media industry as a frontrunner, many other industries are on the verge of change. Fueled by the enormous possibilities which are enabled by the Internet of Things, the digitization of production environments is now progressing very quickly. While this can already be seen more clearly in industries like the automotive industry, other industries are yet to be affected at large. The software industry is offered a great chance to enter existing markets dominated by engineering companies with new innovative business models, while the traditional players in the mechanical engineering industries are confronted with new disruptive competitors.
No one wants to be reduced to a sole component supplier. This forces both sides to reach out to each other and start a cooperative approach of developing the game changer of tomorrow. In addition, digitization is making software more and more horizontal, driving the need for a synchronized software and hardware development process. As an additional challenge, these two worlds today tick at a very different clock-speed in terms of development horizons and on top they speak completely different languages. A central question which needs to be answered is how to merge these entirely different worlds? Can a common level of understanding be reached? Or are different mindsets, methods and tools standing in the way of success? The members of the panel coming both from the engineering as well as from the software world will discuss challenges which arise because of this constellation and they will try to point out solutions to these issues.
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(Fotos: Deutsche Messe)