CODE_n a VIP Ticket to CeBIT for UK Startups


Big data startups from the UK now have the one-of-a-kind chance to showcase their business ideas in the most spectacular hall of the world’s largest IT trade show, CeBIT in Hanover. For free! As part of the CODE_n Contest, which will be taking place for the third year in a row, 50 startups will again have the chance to win a space at the exhibition.  With this year’s slogan, “Driving the Data Revolution,” the CODE_n innovation platform is presenting some of the world’s most promising young companies across 4,500 square meters of space in its own designer hall from March 10-14, 2014.

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Participation has become particularly attractive for young companies from the UK, especially since last week’s announcement that the UK will be the partner country for CeBIT 2014. “We are thrilled about this decision as it will draw attention to companies and solutions from the UK – the perfect setting for our young and innovative tech scene to present itself on an international stage,” says Helen Thomas, Sales Director at GFT Technologies AG in London.

GFT established CODE_n in 2011. The initiative aims to support young businesses, provide them with a platform for dialog, and therefore stimulate and accelerate innovation in the field. Its central component is a contest for digital pioneers.

“Each year, we search for the most exciting startups, ones with the potential to set something new in motion with their digital business solutions. They have to have it, that ‘code of the new’,” explains Thomas. “To find them, we choose a socially relevant global megatrend as a theme each year. This time, it’s big data.”

Driving the Data Revolution

Young companies with business models that provide solutions along the complete value chain for “data business” are invited to apply. Special emphasis is being placed on solutions that target user industries such as health, finance or engineering. “The prospects for using big data technologies and applications are immense. Unfortunately, in many cases potential users aren’t aware of them. Or the benefits aren’t tangible enough. And that’s exactly what we want to change with CODE_n at CeBIT,” Thomas believes. She hopes active participation by the startup scene in London as well as the rest of the country has a role to play here. “My goal is to leave our mark in Germany by showing just how creative, innovative and groundbreaking our own young entrepreneurs are,” Thomas adds.

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